Writing exclusively for print pubs means you risk a lack of assignments (and income!) when their ad revenues drop. Writing exclusively for corporate clients can also slow your income stream to a trickle when their marketing and PR budget gets slashed.
The solution: develop as many sources of work as you can.
- If you write for print magazines only, investigate writing for Internet-based publications or print magazines that also have a Web presence.
- If you haven’t explored corporate writing, this is as good a time as any. Contact potential customers (organizations and businesses as well as PR firms and ad agencies) where your services may be sorely needed. (Tip: Do a presentation on effective writing techniques for businesses at organizational meetings as a way to introduce your local market base to you and your services.)
- If you are already doing both corporate and magazine work, think about teaching. I’ve taught seminars at universities and colleges as well as presented workshops at writing conferences. (Here’s a link to past presentations.)
