“…like most writers, I frequently question whether I’m doing enough to keep the pipeline filled…”
Being a full-time writer is like walking a high wire while juggling balls. One misstep, one missed ball, and suddenly we are scrambling to keep our balance. In the past two months, I have been unusually, almost extraordinarily, busy. It seemed like every day, someone — new client, old client — was calling with a project. As fast as I finished one, two more popped up.
Yeah, I know, how dare I complain! But in truth, I was starting to feel overwhelmed and exhausted. I would come into my office at 6 AM and not leave until 9 PM. Worse, I kept pushing my regular marketing schedule (Monday and Tuesday are my cold call/follow-up days) back, figuring I’d get to those calls tomorrow, the next day, the next week.
Uh, huh. Well, here I am on week eight, and yes, I have marked quite a few items off my To-Do list. The trouble is, the phone has stopped ringing, the e-mail has stopped pinging, and my wipe-off board (where I keep track of projects) has more white than writing!
And I worry... worry that the dreaded slow-down is coming. I worry that, by not making the marketing calls on schedule, someone else got an assignment that should have been mine. I worry…well, you get the picture.
I should have known better — in fact, I did know better! — but I did it anyway, and now I am up here, walking a much more stable high wire and juggling fewer balls, and hoping that someone tosses more my way. And not just hoping but now actively going after those “balls” because if I don’t, someone else will catch them.
Bottom line? It’s nice when opportunity comes a-knockin’ but don’t count on it. Instead, create your own opportunity!